rooted in ritual, designed for now
JIDAI means “era” in japanese—capturing our goal of honoring the quiet power of intentional care. we’re inspired by castor oil’s 4,000-year legacy in beauty and ritual care, first used in ancient egypt to soften skin and elevate daily routines. guided by japanese skincare philosophy—where ingredients are simple, rituals are thoughtful, and beauty is never rushed—we keep things intentional by design. one potent ingredient. one purposeful tool. nothing more, nothing less.
our Mission
to rewrite the rules of luxury. portable, practical, and elevated without the excess, luxury doesn’t have to be loud to make a difference.
our vision
to build a new kind of beauty community—one that values substance over spectacle, care over excess, and rituals that feel good instead of performative. skincare shouldn’t be exhausting. just simple, intentional, and designed to move with you.
Founder Note
I started JIDAI because I believe health and beauty don’t have to be complicated. sometimes, simple really is enough. I wanted a product that felt pure and intentional—like castor oil—but also fit my minimalist, elevated aesthetic. I saw a gap in the market for luxury skincare oils rooted in simplicity: single-ingredient products that feel good, look good, and come at an attainable price. JIDAI isn’t about overhauling your routine—it’s about adding something that actually earns its place in it.
ingredients
About the Product
Vitamin E
A natural antioxidant that helps keep skin looking smooth, soft, and nourished.
Glycerides
Naturally occurring in castor oil, they help lock in hydration and add a dewy finish.
Omega-6 fatty acids
Support the skin’s moisture barrier and help maintain visible suppleness.
Phytosterols
Plant-derived compounds that help calm and comfort skin, visibly reducing dryness.
Ricinoleic acid
A rare fatty acid found abundantly in castor oil-deeply conditioning and glow-giving.
Vitamin E
A natural antioxidant that helps keep skin looking smooth, soft, and nourished.
Omega-6 fatty acids
Support the skin’s moisture barrier and help maintain visible suppleness.
Ricinoleic acid
A rare fatty acid found abundantly in castor oil-deeply conditioning and glow-giving.
Glycerides
Naturally occurring in castor oil, they help lock in hydration and add a dewy finish.
Phytosterols
Plant-derived compounds that help calm and comfort skin, visibly reducing dryness.
INGREDIENTS
ABOUT THE PRODUCT
